Aston Martin

Grange Aston Martin Birmingham is an authorised and official Aston Martin dealership dedicated to offering an unrivalled quality of service and expertise. Our showroom located in Hampton-In-Arden, Birmingham, reflects the prestige and exclusivity associated with the iconic Aston Martin brand.

Staffed by passionate, highly trained sales people and technicians, we are on-hand to deliver the expertise, service and peace of mind you would expect. Grange Aston Martin also has dealerships in Brentwood & Welwyn Garden City.

We are very proud to be involved with this year’s Sports Awards and we look forward to meeting all the finalists on the night!

- Les Stimson, Brand Manager

Birmingham City Council- Volunteer of the Year - Volunteer of the Year

Birmingham City Council is very proud to be the sponsor of Volunteer of the Year Award for the Birmingham Sports Awards 2017.
We have a fantastic base of enthusiastic and knowledgeable volunteers who continue to provide an exceptional amount of support across our parks, community sport and events throughout the year. Without these committed and loyal volunteers the majority of formal and informal sport, activities and events would simply not take place.
As a city we would like to personally express our gratitude to these volunteers by officially sponsoring this award.

- Steve Hollingworth, Service Director, Sport, Events, Open Space and Wellbeing

Birmingham City University - Professional Sportsman of the Year

It is a very exciting time for sport at Birmingham City University. As well as brand new sports courses housed in a new £41 million building with state of the art sport science facilities, a new Sport and Physical Activity Team has been engaged to get more students at BCU active and increase performance levels in a range of sports. The team also have the skills to support elite performers in meeting both Birmingham and the UK’s ambitions for sporting success. We are proud to sponsor the Professional Sportsman of the Year award.

- Mark Jeffreys, Director of Sport and Physical Activity, Birmingham City University

Decathlon Wednesbury - Junior Sportsperson of the Year

Decathlon offers a wide range of sports goods for over 70 sports. We pride ourselves on designing quality, innovative products that allow us to make sport accessible to all. We recruit passionate sports people from a variety of different sports to share their knowledge with customers whether they already participate in the sport regularly or they are looking to try a new sport for the first time. Decathlon is expanding quickly in the UK with over 10 stores opened in the last 4 years and ambitious plans to continue this in the future.

- Kristy Norbury, Store Manager

Edgbaston Cricket Club - Community Award

The eyes of the sporting world will be on Birmingham this summer as we at Edgbaston host one of our biggest ever programme of Major Match cricket.
This starts with five matches in the ICC Champions Trophy from 2 June and includes headline fixtures of India v Pakistan, England v Australia, and a semi-final. We also have the prestige of hosting England’s first ever Day/Night Investec Test match from 17 August and NatWest T20 Blast Finals Day on 2 September.
We’re thrilled to celebrate such an exciting year by renewing our partnership as a Birmingham Sports Awards Partner. We look forward to recognising the many great sporting achievements of our city’s sports men and women this autumn.

- Neil Snowball, Chief Executive

Inspirational Magazine

Inspirational Magazine is delighted to be involved with the Birmingham Sports Awards. We are dedicated to finding the very best that the West Midlands has to offer and these awards are another perfect opportunity to do so. The region is so diverse and there are so many examples of true sporting excellence, both professional and amateur, that we see it time and again in teams, individuals and, of course, in all those people who work so hard behind the scenes.

Our sponsorship of the Amateur Sportswoman of the Year Award is driven by our desire to recognise the success of those in the West Midlands who compete solely for the love of their chosen sport. Often that is reward enough for amateur sportspeople but we think it important that we do our bit to support their efforts and celebrate their achievements.

- Sophia Hayes, Sales Director

Jewson - Professional Young Sportsperson of the Year

Jewson is proud to support the Birmingham Sports Awards 2017. Having 4 Jewson branches across Birmingham means we work with many businesses and local community organisations in the area who these awards are hugely relevant to, and we believe that achieving recognition through award programmes such as this helps organisations to thrive and continue to build upon their success. Supporting our local communities is important to Jewson as we aim to be the builder’s merchant of choice within the area. The Birmingham Sports Awards 2017 champion exceptional sporting successes across the area and we are delighted to support the awards. We are looking forward to an exciting event.

- John O' Sullivan, Sales and Marketing Director

KEP - Amateur Sportswoman of the Year

KEP Print Group is honoured to support the sporting stars of Birmingham and looks forward to celebrating their achievements. KEP has sponsored numerous sportspersons over their 38 years in business, promoting the ideals that sports teach – teamwork, dedication, flexibility, and loyalty.

KEP is an industry-leading full-service commercial printer, based in the heart of the Midlands. From concept to completion, KEP has your commercial print covered, specialising in Point-Of-Sale, large format print, digital and litho printing, print finishing, graphic design, direct mail, and fulfilment – all done under one roof to ensure quality control and to meet strict deadlines.

- Nicole Plowman, Marketing Manager at KEP Print Group


An active and proud member of the Birmingham community, Liberty House Group are delighted to be a category sponsor at this year’s Birmingham Sports Awards.

Our first time at these awards will see us support the Lifetime Achievement Award. We are thrilled to be helping to acknowledge and reward an individual who has dedicated a great number of years to their discipline.

Citizens of Birmingham are extremely lucky to live in a city which is home to a vast array of venues showcasing many exciting sports. Whether it be football at one of the premier Midlands football stadiums, cricket at Edgbaston Cricket Ground or lawn tennis at the Priory, Birmingham has it all. Sporting events that take place at these venues, only inspire and encourage others to follow suit and pursue an active lifestyle.

Championing those that are making their stamp on the sporting community of the city, we are thrilled to be able to attend the awards and honour those that are making a real impact on sport.

- Douglas Dawson, CEO

PMGC - Manager/Coach of the Year

PMGC is delighted to sponsor the 2017 Birmingham Sports Awards and in particular the Manager/Coach of the Year Award. In the accelerated environment of the technology marketplace, PMGC understands that transforming business performance with innovative technology solutions is what creates the jobs and fuels the economy that helps our communities thrive.

The same can be said for sporting talent across Birmingham. Sport plays an important role in people's lives. Connecting the local community together and inspiring people of all ages to enjoy an active lifestyle. We too recognise the importance of working together for our customers and promoting a culture that recognises and rewards individuals and teams for their achievements. Good luck to all the nominees from PMGC.

Shez Cheema, CEO, PMGC Technology Group Ltd.

- Shez Cheema, CEO

Sport Birmingham - Club of the Year

Sport Birmingham is the leading sports charity in the city committed to ensuring that everyone has the opportunity to access and enjoy an active lifestyle in order to lead longer, healthier and happier lives.
We are committed to providing the resources, tools, advice and expertise to help local grassroots organisations and individuals to offer a safe, fun, inclusive and high quality sporting experience for all. Sport Birmingham is very proud to be the Headline Partner of the Birmingham Sports Awards again this year and we look forward to celebrating some of the fantastic achievements in 2017.

Sport Birmingham, Mike Chamberlain, CEO

- Mike Chamberlain, CEO

Thomas International

Thomas International is a leading provider of psychometric tools and solutions, working with individuals and teams from over 18 major sports, on both a local and national level.

The cornerstone of any successful sports person is the ability to understand themselves, their behavioural preferences, how they communicate and how they are motivated. An important piece of the work Thomas does is utilising the power of psychology in sport to effectively develop high performance athletes, teams and coaches.

We are delighted to be sponsoring ‘Amateur Sportsman of the Year’ at the 2017 Birmingham Sports Awards and look forward to celebrating and recognising the sporting stars of Birmingham and their unique achievements.

- Ciaran Morton, UK Managing Director

Western Power Distribution - Junior Team of the Year

Western Power Distribution (WPD) is the electricity distribution network operator for Birmingham as well as the rest of the Midlands, South West England and South Wales. We ensure that our electricity network of pylons, cables, wires and substations deliver a safe and reliable electricity supply to over 7.8 million customers.

Customers are at the heart of everything we do, because distributing power to homes and businesses affects all our lives. Our philosophy is to treat customers how we wish to be treated.

For power cuts or power cut enquiries, please call 0800 6783 105, tweet @wpduk or visit

- Kester Jones, Birmingham Distribution Manager

Champions UK plc

Champions (UK) plc is an award winning brand agency based in the East Midlands with five in-house departments - Creative, Marketing, PR, Events and Celebrity - giving clients everything they need under one roof.

We are extremely humbled to be taken on board as the event organisers for the Birmingham Sports Awards once again. The team here always work tirelessly to create an evening that guests, sponsors, finalists and winners will remember long into the future.

Over the years it has truly been a pleasure watching these awards grow in prestige with fantastic sporting achievements being given the recognition that they deserve.

This year the awards ceremony will be bigger and better than ever. We look forward to seeing you all there!

- Matthew Hayes, Managing Director

In association with:

Champions UK plc

Supported by: